Hi, I am Alica

Image of Alica Weber
Nope, unfortunately not the one from wonderland but I like to make people wonder about good design and creative concepts. I have a passion solving the right problem and jump into a rabbit hole of good user experience and design. My world is seen by usability all over and for some reason I constantly get my head in analyzing websites, apps and products I come across. I’m fascinated by people and their behaviour. When I'm not busy designing or conceptualising, I love to unwind in nature or re-watch The Office for the umpteenth time. So, if you want to catch up with someone who is curious and wants to get things done with a slightly ironic sense of humour say hi.
What I do
Product strategy
A well-defined product strategy serves as the North Star, guiding a companies efforts in creating, positioning, and evolving its offerings to meet market demands and achieve long-term success.
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User Experience
User experience is the fulcrum upon which the success of a digital product pivots, as it profoundly influences user satisfaction, retention, and brand loyalty - Make it work than make it pretty!
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Creative Direction
Creative direction is the compass that guides a projects visual and conceptual elements, ensuring they align with the desired brand identity and message, while also igniting innovation and capturing the essence of artistic expression.
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Experience
Senior User Experience Manager
2021 - Now
Austrian Lotteries
Supervisor
2022 - Now
FH Wiener Neustadt
Product Designer
2019 - Now
Freelance
User Experience Consultant
2020 - 2021
creative-it
Event Managment Lead
2017 - 2020
University of Economics Vienna