Hi, I am Alica

Image of Alica Weber
Nope, unfortunately not the one from wonderland but I like to make people wonder about good design and creative concepts. I have a passion solving the right problem and jump into a rabbit hole of good user experience and design. My world is seen by usability all over and for some reason I constantly get my head in analyzing websites, apps and products I come across. I’m fascinated by people and their behaviour. When I'm not busy designing or conceptualising, I love to unwind in nature or re-watch The Office for the umpteenth time. So, if you want to catch up with someone who is curious and wants to get things done with a slightly ironic sense of humour say hi.
What I do
Product strategy
A well-defined product strategy serves as the North Star, guiding a companies efforts in creating, positioning, and evolving its offerings to meet market demands and achieve long-term success.
User Experience
User experience is the fulcrum upon which the success of a digital product pivots, as it profoundly influences user satisfaction, retention, and brand loyalty - Make it work than make it pretty!
Creative Direction
Creative direction is the compass that guides a projects visual and conceptual elements, ensuring they align with the desired brand identity and message, while also igniting innovation and capturing the essence of artistic expression.
Senior User Experience Manager
2021 - Now
Austrian Lotteries
2022 - Now
FH Wiener Neustadt
Product Designer
2019 - Now
User Experience Consultant
2020 - 2021
Event Managment Lead
2017 - 2020
University of Economics Vienna